Tuesday, 23 July 2013

An Introduction To the Sea of Change Film and Campaign

How does a blind person cross the road? Think about it…

It may not sound nice but when we first started making the Sea of Change film we quickly realised something very shocking and fascinating. A sighted person doesn’t have an issue crossing, in fact they don’t often think twice about it and take roads for granted but crossing the road can literally mean the difference between life and death for a blind person. The aim of this film is to give a voice to the blind people and let their issues and emotions’ be seen as well as heard, by those who can make a difference.

So far we’ve toured all over Britain to film the Sea of Change (and still have lots more cities to visit), pushed boundaries and achieved good success but most of all we’ve pushed the boundaries and given blind people the chance to be heard; in an extraordinary and impactful documentary film!

In a nutshell, here’s how the Sea of Change film and campaign came about. In 2012 a roundabout in Leek got taken out by the Staffordshire County council to fit in a new supermarket. This may not sound like a big issue but for the people in the town it was a massive issue because the roundabout was at the heart of them and their town. More importantly it was vital to regulate the busy traffic in the town. The protests went on for 17 months and when the town’s folk set up camp on the roundabout, they finally got media interest and the campaign was addressed in the news and shown on a live webcam in over 42 countries. As we were filming this, we quickly realised the negative consequences this had on the citizens; especially blind people. The production and marketing sparked the national campaign and film, Sea of Change, for better roads for blind and disabled people. It wasn’t the fact that the roundabout had been taken out, it was citizen’s passion and anger combined with the rising number of incidents that provided us with a great introduction to this story, encouraged people to give their impressive support and got national media interest.

Just Google ‘Leek Roundabout’ and you’ll get an idea of just how big this was and still is. As the production crew, we quickly understood that this was happening nationally and more shared space was being put in. Shared space is where there are no formal crossings, safety measures or road signs in an area and the cars and citizens travel amongst each other. The idea is that the driver becomes more aware of what’s around them and therefore slows down; reducing the chances of an incident. Like I’ve said in some areas this is great but in others it isn’t, either way shared space and poor road safety often leads to blind people being injured on the road and not leaving their house because of fear. We’ve seen this. In case you’re wondering blind dogs are trained to stop at curbs because it’s safer.  

Through out the filming of the Sea of Change we’ve; started a national campaign, pushed the boundaries of society, challenged the Government, gained incredible support, raised awareness of key issues ad met inspirational people who have made a difference to roads in the past. These people include: Jill Allen King Obe (the lady who was key in the tactile paving idea), people from the National Blind People’s Association and not to mention some visually impaired people too. 

We’ve also been given permission to show the Sea of Change at the UN Day in the House of Lords on the 3rd December 2013! Amazing achievements right?  This blog will show the progress throughout the Sea of Change production. Join us on our incredible journey and together we can make a positive change. 

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